HOW DO I INCREASE MY WEB TRAFFIC AND GET MORE CUSTOMERS USING PPC?

The first thing to do is to design your website in such a way that it will attract internet users. A user-friendly site is always recommended so that the customers will know which one to visit. Take into consideration that if it doesn’t look as a professional one, most likely, users will just ignore it.
Now you have got your site professionaly designed,the next thing to do is making good ad campains so you can start advertise your site and your products, here I will start talking about PPC (pay per click).


PPC is known as a popular advertising technique on the Internet.PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where you pay a particular fee for visitors who click on these links or banners and land on your web page.

Here are steps to take when starting PPC advertising procedure:

- Choosing (and setting up) an account with a PPC search engine.
- Creating a keyword/keyword phrase list and start bidding on the ad placement including the search result words or phrases.

- Writing out your ad .

- Setting up the 'landing pages' for your ads.

-Placing the advertisement in the search engine.

The benefits of using PPC are numerous,you can be sure to get launched immediately after you have won the bid and paid for it,other thing is about the traffic you obtain with PPC,note that PPC will provide you with people who are actually looking for specific products or services that you are offering and these people are more likely to become your customers and/or subscribers.
There is something more important with PPC,is the ability of tracking your investments,you will be able to know exactly who comes to your site,how long they stay,how many pages they have viewed,this will help you with your statistcs as you will see cleary the percentage of visitors who were converted in customers.The last step while tracking your investments will be to compare the money you've paid with your PPC campaigns and the sales you made.

Finally let me try give out a summerised idea of what one should do, to really benefit from PPC:

-Before you do anything else, take your time and study your product/service, you should know everything about what you are promoting.

- Find the right keywords. Decide which keyword phrases to opt and bid for. Do some keyword research, either by actually looking at existing search terms or with the use of online keyword suggestion tools, to know which terms are mostly used when searching for items that are related to your business. Focus on specific keywords, not on general ones.

-Write effective ads. A good PPC ad is that which can persuade and move a searcher to take an action.

-Learn how to bid,bidding too high can finish all your money in a second,a bid that is too low can make you lose the spot.

-Stick on your bugdet,measure your profit margin against your spending or expenses. Know when to stop.

- Your website's content should be regularly updated and checked for spelling and grammatical errors. There should be no broken links or images. The website should be simple - designed in such a way that it will be easy for visitors to navigate and load. Include contact details to create a good impression among potential customers.


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